Izanami....? Well I'm not sure Philemon is a 'god,' really... [But seriously, what is this Izanami business???]

It's kind of complicated to explain, but my friends all awoke their Personas on their own. Back then there was the Dark Hour, which is like the 13th Hour here, like I said. But the difference is that most people didn't experience it. Everyone except people with the potential to use a Persona, and people called in by the Shadows, transmogrified into a coffin.